8 Essential Tracking Tools for eCommerce Top Companies Use

9 min read

The key to having a successful eCommerce business lies in all the stages, from generating a great product to organizing a well-crafted online buying journey for customers. On top of that, you also need to track your sales and performance data effectively. This allows you to make better decisions about what products and services to offer, how to market them, and where to allocate your resources.


Several automated tools can help you measure your conversion rates, optimize your marketing campaigns, and keep track of your inventory. And if you’re looking to take your eCommerce business to the next level, implementing some of those tools is essential.


But, how to choose the essential ones for your business out of that mind-boggling list of tools for eCommerce? Here we are with the answer; read on!


tools for eCommerce


Which essential tools for eCommerce are necessary for the business?


There is no lack of eCommerce tools that businesses can use. However, limitations of financial resources arise a necessity to prioritize the acquisition of specific tools. And if you’re just starting your company, here are the key types of eCommerce tools that you shouldn’t save money on.


  • Website tools create and maintain an excellent online presence and convenient digital experience for your customers. 
  • Inventory management tools help to have proper control over your online store’s day-to-day operations and overall strategy. 
  • Customer service tools help you organize your customer’s buying journey and provide them with any support across their path.


Other than that, there are analytics, social media management, marketing, and other software that would also help to enrich your arsenal.


So, what are the tools for eCommerce that you should integrate into your business in no time? Let’s jump straight to our list of essentials. 






Purpose: Create a robust eCommerce experience in all stages. 

Pricing: $ 29.95/month, $79.95/month, $299.95/month 

Free trial: available for 30 days



BigCommerce is a popular eCommerce platform that provides merchants with all the tools they need to run a successful online store. One of BigCommerce’s built-in features is detailed tracking and analytics, which allows you to track your sales data and performance in real-time. This tool can help you identify trends and optimize your marketing campaigns accordingly.





Purpose: eCommerce plugin for small and middle-size companies working with WordPress

Pricing: $ 48/month

Free trial: 30-day money-back guarantee



WooCommerce is a WordPress plugin that turns your WordPress website into a fully-fledged eCommerce store. It’s easy to use because of the familiar WordPress interface, and it integrates seamlessly with other WordPress plugins. WooCommerce comes with built-in tracking and analytics features to help you track your sales data over time.



ProProfs Help Desk


Purpose: Manage all the customer emails in one place

Pricing: $ 10 user/month, $ 15 user/month

Free trial: Available



ProProfs Help Desk is a customer service tool that companies can use to track customer inquiries, support tickets, and live chat conversations. This tool can help you measure your customer satisfaction levels and identify areas where you need to improve. ProProfs Help Desk also has a built-in reporting feature, which gives you detailed insights into your customer service performance.




Purpose: A full-featured cart to run an eCommerce store

eswap-store eswap-store-mobile


Inventory, Order & Shipping Management Software


Pricing: $ 49.95/month, $ 79.95/month, $ 229.95/month

Free trial: Available



UltraCart is an eCommerce platform that provides merchants with all the tools they need to run a successful online store. It allows you to track your sales data in real-time to identify trends and optimize your marketing campaigns accordingly. UltraCart also offers several features to help you manage your inventory, fulfill orders, and process payments.


Big Cartel-website


Purpose: A tool to build and run a unique online store

Pricing: $ 9.95/month, $ 19.95/month

Free trial: Available



Big Cartel is a website builder that creates a professional eCommerce store. It is especially popular among artists who want to sell their produced goods online. Thousands of people enjoy its simple design interface. It’s easy to use even without coding knowledge. It offers a few eCommerce features such as automated shipping, product management, and order tracking. 





Purpose: Organize multichannel inventory management from one spot

Pricing: $79/month, $ 199/month

Free trial: Available


eSwap is a multichannel inventory management platform, allowing eCommerce owners to track their sales across multiple channels from one spot. If you want to integrate your sales accounts on major marketplaces like Amazon, Etsy, Shopify, and others into a single platform and enjoy an all-in-one convenient management, eSwap is what you need. 




Purpose: An online platform for eCommerce email and SMS marketing

Pricing: $16/month, $ 59/month

Free trial: Available



Omnisend is an email marketing tool that allows you to send automated emails, track customer behavior, and segment your subscriber list. This tool can help you increase your conversion rates and boost your sales revenue. Omnisend also has a built-in reporting feature, which gives you detailed insights into your email marketing performance.





Purpose: Global fulfillment and 3PL services for brands and retailers

Pricing: $ 64.95/month

Free trial: Request a consultation



Shipwire is a shipping tool that helps you automate your fulfillment process. It offers several features to help you manage your inventory, fulfill orders, and process payments. Due to the multiple warehouses in different locations, it allows eCommerce companies faster distribution of orders. Shipware also offers great partnerships with 3PL service providers. 



Final thoughts


There you have it! These are eight essential tracking tools that top companies use to run their eCommerce businesses. If you want to be successful in the eCommerce world, make sure you don’t miss the benefits of automation to track your sales data, customer behavior, and shipping process.